Billboards emblazoned with images of a heavily tattooed Jesus Christ are causing quite a stir in a Texas city. Part of an ad campaign by Christian outreach group JesusTattoo.org, the billboards show a pictorial depiction of Jesus with words like “Outcast,” “Addicted,” “Hated” and “Faithless” stamped on his body. According to the Christian Post, more than 50 such billboards have been erected in Lubbock, Texas, thus far. “The message is a simple one, Jesus’ love is transformative,” Ashleigh Sawyer, media relations coordinator for Jesus Tattoo, told the Post of the campaign. “He loves us unconditionally and no matter what you’ve been marked with, faith in Him and love for others will transform us.” Though JesusTattoo.org, which is said to be unaffiliated with any religious organization, insists that the images are there to spread a positive message, some local residents have been rubbed the wrong way by the posters.
Jesus Tattoo has also released a six-minute YouTube video as part of their outreach campaign. In the clip, which has gone viral, a shaggy-haired man, ostensibly Jesus Christ, takes on the role of a magical tattoo artist who has the power to transform the negative labels stamped on people’s bodies into positive ones; but who, in turn, takes on those markings himself.
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